Customer Case Study: LoudCrowd at All Quiet

Customer Background

Company: LoudCrowd, Inc.

Industry: Social Commerce / Creator Monetization

Team Size: Small

LoudCrowd helps brands monetize their creators through social commerce. Their flagship offering, creator storefronts, allows creators to curate collections on a brand’s website, integrating social posts and creating interactive shopping experiences. This enables creators to earn commissions while driving sales for brands.

As a lean team, LoudCrowd needed tools that could scale with their processes - without adding operational drag.

Challenge

As LoudCrowd grew, their on-call and incident processes became inconsistent and relied heavily on the founding engineers..

Josh’s team struggled with:

• An Uneven distribution of on-call responsibilities.
• Limited visibility into outages or system issues.
• The Risk of dropped incidents when senior engineers were unavailable.
• A Lack of a structured, fair process for on-call rotation.

Josh Garrisi, VP of Engineering, explained:

“It became very clear that if something went bump in the night, it was always the two of us getting up and answering it… we needed to make it more even and fair, rotated amongst the team.”

Solution / Implementation

LoudCrowd adopted All Quiet to address these challenges. Starting with the on-call rotation tool and integrating it with CloudWatch alerts.

Soon after, they expanded to:

• Status Page: Supporting SOC 2 compliance by providing real-time outage notifications.
• API Integration with GitHub: Automatically assigning engineering tasks to the on-call engineer via GitHub Actions.

Implementation with All Quiet was straightforward thanks to the team’s size and clear processes:
“Once we had that set up, it took us maybe an hour or two to get All Quiet running.”

What made All Quiet stand out for Josh additionally was:

• Coverage for remote engineers (e.g., ability to reach team members in Uruguay).
• The Responsiveness of the All Quiet team in implementing feature requests quickly.

Results / Outcomes

Josh described All Quiet’s impact on his Engineering Team in three pillars:

Operational Efficiency

• He was able to shared the on-call load more fairly across the team.
• LoudCrowd reduced the reliance on senior engineers for every incident..
• They were able to streamline task assignment with API and GitHub integration, eliminating manual ticket routing.

Team Empowerment

• LoudCrowds Junior engineers gained responsibility and autonomy through structured on-call rotation.
• Team members are now encouraged with skill development and confidence in handling incidents.

Business Benefits

• SOC 2 compliance was supported by using the All Quiet status page.
• Support tasks are now tracked and completed timely, ensuring consistent service for internal and external stakeholders.

Josh shared:
“It’s given us a framework to make sure support work gets done in a timely matter and that load doesn’t fall on just one person.
The result: a calmer, more accountable on-call culture that scales and empowers Jr. Engineers to step up.”

Josh's Advice:
“If your team is getting to the point where you need a rotation, there’s no need for a different tool. All Quiet does what you need, and the value is there.”

“I definitely feel that if I have an issue, I’ll at least get some attention quickly. That’s been a great thing.”

Key Takeaways for the LoudCrowd Team

LoudCrowd’s experience demonstrates how a lean engineering team can:

1. Implement structured on-call processes without adding complexity.
2. Empower junior engineers and distribute responsibilities fairly.
3. Achieve compliance and operational visibility through minimal, targeted tooling.

With All Quiet, LoudCrowd continues to scale confidently - without adding complexity to their operations.